Obective:
Positive disruption in healthcare through
the empowerment of people and their ideas,
no matter where
they are born.

Career highlights

With over 30 years of healthcare experience, there is much that I am proud of. I have spent over 20 years alone with only 2 agencies because of the freedom and trust I was provided to impact their culture, their commitment to life-changing work, and most importantly theirdedication to people’s well-being. One of my proudest accomplishments has been leading Neon, An FCB Health Network Company from it’s first year, and to beyond its first decade, of success. Delivering steady growth from 100 employees and $20M in revenue in 2010, to 300 employees and over $60 Million in revenue in 2020 by year-over-year, double-digital annual growth.

At Neon I created a culture that is inspired by curiosity and collaboration, which drove many successful, industry first brands to market. This culture of curiosity and collaboration is supported by it’s diverse and inclusive talent pool with an extremely high employee retention rate. In support of the idea of diverse thinking, one element I’m particularly proud of was launching The Creative Edge, A Series on Speaking Inspiration, which brought in people of widely varying backgrounds including the first NYC CTO, MOMA recognized artists, Emmy winning playwrights, Grammy Award winning journalists, and many others, to share their perspective on inspiration with the Neon family.

I also am very proud of the award-winning work and internationally acclaimed reputation I’ve built for Neon. Neon became established as the “industry-firsts“ agency though the launch of many “first-in-category” pharmaceutical offerings ranging from mainstream gen-meds like Invokana and Cosentyx, to ultra rare diseases in pediatric neuroblastoma and AGHD diagnostics, and launching the first ever FDA-cleared digital therapeutic for substance and opioid use disorder.

EXPERIENCE
ClinicalMind
Chief Creative Officer, Sept 2021-Sept 2022

Lead the creation of an in-house creative department within 4 months, to transition all creative work from an external vendor. Lead new business pitch for AOR assignment, winning ClinicalMind’s 1st AOR assignment, a cutting edge digital therapeutic in the ADHD space.

Neon - An FCB Health Network Company
Managing Director, ECD, Dec 2010 - Sept 2020

Lead Neon across all stages of its life cycle. Responsible for its diverse and unique culture, agency financial growth, creative excellence, new business development, client relationship management, and building its reputation and success in the industry.

Harrison & Star:
SVP Creative Director Jan 2010-Dec 2010

Guided creative development of Bayer, Genentech, Novartis, Incyte, and Celgene clients in Hemophilia, Thrombolytics, Oncology, Immunology, and OTC Aspirin. Responsibilities were for in-line business and included several new business wins as well as multiple launch campaigns. Managed a group of 25 art directors and writers.

EURO RSCG Life LM&P:
SVP ACD Art & Copy 2004-2009
VP Group Art Supervisor 2003-2004
Art Supervisor 2000-2002
Senior Art Director 1998-2000

Devoted 11 years to developing the creative work and culture of LM&P. Through my tenure, I lead the launches of 12 out of the 15 brands that LM&P brought to market. I worked directly with the President and CEO to restructure the creative department in order to help provide more opportunity for talent growth, and specialized in mentoring the talent and their development. Along the way I also picked up several industry awards for the creative work from MM&M, Med Ad News, and others. Clients whose work I was entrusted included Pfizer, Pharmacia, Boston Scientific, Wyeth, Talecris, Novartis, and others ranging from devices, smoking cessation, vacines, RA, CV, CNS, and GI and corporate identity.

Harrison & Star
Senior Art Director July 1997 - Aug 1998

Launched Crixivan in HIV and oversaw day-to-day work on Monopril in CV

Freelance 1987-1997

Medicus Communications • Harrison & Star • Morgan Graff & Gold • Ruder Finn Design • DMB&B • Klemtner Advertising, DuPont • Olympus • Bayer Corporation • OLBI USA • NY Times Women’s Magazine Group • UJA Federation • Novartis • Upjohn • Merck

EDUCATION

Parsons School of Design, 1989: Communication Design
Onondaga Community College 1986: Communication Design

SKILLS

Creative and Convergent Thinking, Active Listening, Conflict Management, Emotional Intelligence, Empathy, Motivational Speaking, Mentoring, Collaboration, Talent Management, Strategic Acumen, Fiscal Maintenance

AWARDS

Clio • Creative Floor • DTC Perspectives • PM360
Finalists in Cannes Lions, MM&M, Manny’s, One Show, and more